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Blogging Your Business [Advanced Training]
Section 1: Building your brand, establishing your voice, and values
Be mindful of you brand
How do you want to come across
What are your values
Your brand through blogs
Section 2: Your target market
Who are you writing for?
What are their concerns?
Which topics will resonate with your tribe?
Section 3: Creating your editorial calendar
Where blogs fit in your strategy
Coming up with Blog Topics
Step-by-step overview of how to create a content calendar
Tracking and analysis of your posts
Template for creating your Editorial Calendar
Section 4: Search Engine Optimization
Strategies to write your posts
How-to for increasing SEO
Best practices for keyword research
Wordpress Tutorial
Squarespace Tutorial
Section 5: Tools we use to make managing your blog a breeze
Tips and tricks to stay consistent
Batching your blogging
Tools for management
Outsourcing your content creation
Bonus: Blogging to Optimize your Sales Funnel
Headlines that Convert
Calls to Action
Ebooks
Webinars
Other Resources
Bonus: Sharing your Content
Newsletters
Social Media
External Bookmarking Sites
External Article Sites
Bonus: Measuring Success
Setting goals
Measuring results
Teach online with
Which topics will resonate with your tribe?
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