One of the largest challenges for businesses is generating traffic and leads. With so many other commitments, it can be difficult to prioritize blogging. However, blogs and articles form an integral piece within your sales funnel.
This course, Blogging Your Business, provides the specific training you need to:
- Create an Effective Marketing Strategy centered around content creation
- Develop a Content Calendar that integrates into other aspects of your business
- Measure the ROI from your content strategy
Beyond having the tools to build your complete content strategy, by the end of the training, you will have a sense of what call to actions will create leads for your business.
Usually $397, Pre-Register Now for $100 Off!
Utilizing a content calendar has allowed me and my team to focus on the things that matter in our business that used to pass us by! We now have the structure to plan ahead for promotions and to trust that daily marketing efforts are working in conjuncture with broader quarterly goals. I highly recommend this course for anyone with the will to manage blogging, email marketing, and social media in house, but isn’t sure the current plan is helping reach their business goals.
What do you do with a double major in Math and Anthropology? Start a digital marketing agency, of course.
Caitlin McDonald is co-founder of Boundless Internet Marketing Solutions and has been in digital marketing since 2006. Now suited up with her MBA with a focus on entrepreneurial finance and data analytics, Caitlin makes sure marketing efforts are leading to real results for businesses. Her passion, besides spending time with her daughter, husband, and Irish Wolfhound, is to empower you how to take control of your own marketing and see your business grow.
"A defined content creation strategy and repurposing blog posts has helped the process of increasing traffic to my website and cultivating new leads. A thought out strategy is necessary for any business to see success from their marketing. Since taking this course, I've optimized my marketing and seen a 35% increase in lead followup."
- Joseph C, Pebble and Oak Founder