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Blogging Your Business [Advanced Training]

Proven Strategies to Create Content that Sticks - Launching June 30th

Learn to Generate Leads and Traffic

One of the largest challenges for businesses is generating traffic and leads. With so many other commitments, it can be difficult to prioritize blogging. However, blogs and articles form an integral piece within your sales funnel.

This course, Blogging Your Business, provides the specific training you need to:

  • Create an Effective Marketing Strategy centered around content creation
  • Develop a Content Calendar that integrates into other aspects of your business
  • Measure the ROI from your content strategy

Beyond having the tools to build your complete content strategy, by the end of the training, you will have a sense of what call to actions will create leads for your business.

Usually $397, Pre-Register Now for $100 Off!


Utilizing a content calendar has allowed me and my team to focus on the things that matter in our business that used to pass us by! We now have the structure to plan ahead for promotions and to trust that daily marketing efforts are working in conjuncture with broader quarterly goals. I highly recommend this course for anyone with the will to manage blogging, email marketing, and social media in house, but isn’t sure the current plan is helping reach their business goals.

- Liz M.

Your Instructor


Caitlin McDonald
Caitlin McDonald

What do you do with a double major in Math and Anthropology? Start a digital marketing agency, of course.

In 2011, I founded Boundless Marketing, now The BIMS Team, which centers on using data to increase the effectiveness of marketing campaigns. Since then, I've received my MBA with a focus on Entrepreneurship and Entrepreneurial Finance and have moved into teaching others the knowledge I've cultivated throughout the years!


Class Curriculum


  Section 1: Building your brand, establishing your voice, and values
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  Section 5: Tools we use to make managing your blog a breeze
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  Bonus: Blogging to Optimize your Sales Funnel
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  Bonus: Measuring Success
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"A defined content creation strategy and repurposing blog posts has helped the process of increasing traffic to my website and cultivating new leads. A thought out strategy is necessary for any business to see success from their marketing. Since taking this course, I've optimized my marketing and seen a 35% increase in lead followup."

- Joseph C, Pebble and Oak Founder

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I'm just getting started?
Congrats! If you are ready to drink from the fire-hose, this course will work great for you. We also have the Blogging Your Business course ($97) that covers a lot of the steps to getting started.
Can multiple people in my organization have access to this course?
One of the benefits of this course is that we go into detail for how teams can work together. We urge you to share the content you learn with your teammates to help optimize your internal processes.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!